About
Chris Laws
Chris Laws has spent more than twenty years helping property brands connect strategic clarity with commercial delivery.
He has worked with developers, funds and project teams across residential, retail, industrial and mixed-use portfolios, ensuring the strategy behind each brand translates into results on the ground.
Chris’s approach combines long-term brand direction with the practical realities of marketing and sales. He works alongside project directors, internal marketing teams and agencies to ensure positioning, creative and communications all align to one goal – getting projects sold.
A Complete View of Property Marketing
Chris Laws understands how to move between brand and campaign seamlessly.
He can define a developer brand that aligns a portfolio, then lead a project launch that cuts through a competitive market. His experience includes:
- Brand positioning and naming for residential and mixed-use projects
- Marketing campaign strategy and creative briefing
- Media and content frameworks that drive enquiry and engagement
- Collaboration with sales and on-site teams to ensure alignment from brand story to customer conversation
- Development of marketing systems and toolkits that deliver consistency and efficiency across projects and markets
How Chris Works
Every brand and campaign begins with insight – understanding the market, the audience and the story that will motivate action. From there, Chris Laws helps developers and their teams move through four key phases:
- Discover – Understand the development, market and buyer segments
- Define – Clarify the positioning, purpose and message hierarchy
- Design – Shape the identity, experience and campaign creative direction
- Deliver – Execute and optimise marketing across channels to support sales success
This process connects strategy with implementation. It ensures that every idea and asset has purpose, and that brand and marketing investments work harder to achieve measurable results.
Belief
Chris Laws believes that brand and marketing strategy should always be accountable.
A strong idea is not enough – it has to move people, create trust and drive action.
When developers connect insight with execution, the outcome is more than awareness. It is commercial performance, market distinction and long-term brand equity.